Transavia wanted to create a distinctive, professional experience that would immediately win over new colleagues.
The existing Werkenbij website differed too much visually from the corporate website. For candidates, it felt as though they were moving from one platform to a completely different environment. That difference in look and structure resulted in a less consistent brand experience. The goal was therefore clear:
A "mobile-first" careers website that fully aligns with Transavia's corporate identity and appeals to the various target groups within the organization.
Partnership: Matchlab as co-pilot
The partnership began with a referral: Transavia uses Tellent’s ATS platform, Recruitee. In response to a specific request regarding their career website, Tellent put Transavia in touch with Matchlab.
From that point on, the teams worked closely together. Transavia handled the content: text, photography, video, brand book, and copy. Matchlab took charge of the website’s design and development.
The design was refined further and further through a series of review sessions. This collaborative approach resulted in a solution that resonated with both the marketing team and other stakeholders within Transavia.
The right insights, translated into a compelling candidate journey
Matchlab analyzed the existing website and identified the target audiences Transavia wants to reach. These include cabin crew, flight crew, trainee pilots, technical specialists, and office staff.
Next, the candidate journey was reviewed. The focus was on a single goal: to quickly inform and engage candidates and make the process of applying as simple as possible.
The website’s design and layout are tailored to the various target audiences. Through extensive custom styling, the “Careers” section was visually integrated seamlessly with Transavia’s corporate website.
This creates a single, consistent brand experience, from initial exploration to the application process.
A consistent brand experience, on every device
In just three months, Matchlab and Transavia launched a completely redesigned, “mobile-first” careers website. It went live in May 2025.
The most important result is the brand consistency achieved across all devices. The "werkenbij" environment no longer feels like a standalone site, but rather like a natural extension of the Transavia brand.
In addition, a new iteration was implemented earlier this year to bring the website back in line with Transavia’s updated corporate identity.
Proud of the results and the collaboration
For Transavia, the value lies primarily in brand recognition. The "Work at" website now feels like a natural extension of the brand. Candidates experience a single, clear identity and a single narrative.
“The ‘Work at’ website now feels like a natural part of our brand. Candidates immediately recognize the Transavia experience.”
Both teams look back on this result with pride. Visit the website here:
A "Work at" experience that feels right
A strong "Careers" website does more than just list job openings. It showcases what an organization stands for as an employer and inspires the right candidates to apply for your job openings.
By combining technology, design, and the target audience’s experience, we create an environment that both informs and persuades.
Choose a "Work at" website that actually works
Wondering how your organization can create a seamless "work at" experience?
