Positioning
The foundation of your employer brand.
We capture what makes your organization unique as an employer in a powerful and practical Employer Brand Book. Together, we clearly map out what you stand for and how you can communicate this in a distinctive and recognizable way to the right candidates.
Why is good positioning important?
In a market where everyone is fighting for attention, you want to stand out with a story that makes sense. Without clear positioning, every job vacancy is a separate story. A strong employer brand ensures recognition, appeal, and consistency. Across all channels and with your desired target groups.
The Employer Brandbook consists of:
Personas
Insight into the motivations, language, and media of your target audience.
EVP
The core of your employer promise. Concrete, distinctive, and substantiated.
Brand story
An inspiring story that summarizes your identity and ambition and can be applied in all communications.
Tone of voice
A recognizable writing style that fits your culture and appeals to your target audience.
Visual identity
Guidelines for color use, typography, photography, and design. Recognizable and applicable.
Content
For social media, content work, and job postings, among other things.
Not thick strategy reports, but a practical and powerful document.
What does a strong brand deliver?
2
More relevant applicants. You attract people who fit your culture, role, and ambition.
40
Lower recruitment costs. More inflow through own channels means less dependence on agencies.
23
Shorter time to hire. Clear positioning speeds up coordination and decision-making in the process.
30
Higher retention in year one. Candidates know where they are getting into and stay because it is the right fit.
What does a strong brand cost?
A strong employer brand is an investment that pays off in increased recruitment, lower costs, and faster hiring. Our packages make this concrete and immediately applicable.
Growth
Starting at €8,000/ employer brand
- Target group & candidate personas
- Employer Value Proposition
- Brand story
- Tone of voice
- Visual identity
- Content
Request a quote
Impact
from €12,000/ employer brand
- Target group & candidate personas
- Employer Value Proposition
- Brand story
- Tone of voice
- Visual identity
- Content
Request a quote
Ready for a strong brand?
We are happy to help you, whether you are just starting out with your employer brand or want to refine and further develop your story.
What partners often want to know
Do I need an employer brand to get started?
No, we start where you are. We start from the beginning or pick up where you are.
Can we also purchase individual parts?
Yes, all components are modular. From EVP alone to a complete brand story.
How long does a process take on average?
Between 4 and 8 weeks, depending on the scope and availability.
Do you also collaborate with our marketing department?
Yes, exactly! That way, we ensure that the story not only makes sense, but is also lived and applied.
